Five Ways Your Christmas Imagery Can Avoid Cringe. Hello everyone, I hope you are well. In today’s post, I will be sharing a guest post from Emeka Ikechi, CEO of Vanity Studios. Emeka will be sharing Five Ways Your Christmas Imagery Can Avoid Cringe with us. It’s usually a good idea to refresh your product and social media images with a festive theme at this time of year. Unfortunately, this usually means the same kinds of images appear everywhere.
Five Ways Your Christmas Imagery Can Avoid Cringe
If you are theming your Social Media imagery around Christmas, consider being less obvious than sticking holly and Santa hats everywhere. Christmas is a fun and festive time when people seek connection and cosy jumpers over effortless cool. By leaning into this frivolity, it’s possible to create some genuinely eye-catching photography that brings out more of your brand while still capturing the Christmas spirit!
Here are five tips to get your creative juices flowing.
Use Christmas Colours
Christmas colours of red, green, and white Christmas colours are so well established that they can imply festive spirits without being overt. A simple red background cloth with a touch of green or white is enough to theme your imagery without being twee.
Or perhaps you could use some festive red or green ribbon tied around the product or your hair to hint at Christmas without having to scream it.
Play around and see what works to make your product look amazing while giving your photos a touch of a Christmas theme.
Consider Non-Traditional colours
Rather than using traditional Christmas colours of red, green and white, why not consider switching it up and using your brand colours instead.
You could have more traditional props, such as wrapped presents or baubles, but in non-traditional colours. Not only would this stand out from a crowd of green and red themed photos, but it would also enhance your branding.
Pick Some Creative Props
While many props may feel obvious, when used well, props can bring the perfect touch of Christmas without the cringe.
You could go for a traditional Christmas feel with a candy cane, Christmas tree, or some wooden decorations. Or perhaps a modern twist would fit better for your brand. Try a touch of tinsel with some fairy lights for a twinkly effect.
If your brand is more child-focused, you could opt for props like elves, Father Christmas, or reindeer. You could even create an eco-feel by featuring some re-use, no-plastic props, a real tree, or presents wrapped in brown paper with string.
While it’s important not to overdo it, a few props carefully placed around the edges of your photos can quickly convey Christmas while fitting effortlessly in with your brand.
Opt For Soft Lighting
Christmas often conjures stockings images by an open fire and soft candlelight on a night. Fortunately, this picturesque image can be easily recreated with a bit of soft lighting or candles of your own.
Rather than the usual full flash photography, you could opt for some warmer and softer lights to highlight the features of your photo. Whether it is a product shot or a headshot for your social media, some soft, angled lighting can create the warm glowing effect that is traditional at Christmas time.
Consider a background that captures some of the same feels to enhance the effect. You could go for a frosted window, helping reflect some of that warm glow and making the photo feel cosy and warm. Or perhaps a starry night or open fire, bringing warm flickering light to the background of your image.
Try Some Alternative Models
It’s always a good idea to carefully consider who should be featured in your photos, especially Christmas. While product photos often use young, thin, attractive people to model items. Father Christmas is the exact opposite of that description. So, you can take more significant risks with who you feature in photos at Christmas.
Perhaps a model who looks more like Mrs Claus would help you tap into a whole new demographic. Or what about featuring some angelic-looking children in angel wings?
I hope you enjoyed that.
ABOUT THE AUTHOR
Emeka Ikechi is Director of Vanity Studios, a contemporary studio for photoshoots in the centre of Shoreditch in London. Since 2009 Vanity Studios has provided clients with high-quality professional photos and an excellent photoshoot experience. The team of photographers and make-up artists ensure each client receives bespoke photography that meets their requirements.
Good read and very useful tips!
Great article. Thank you. I especially love the suggestion to use Mrs Claus! Great idea.
Nice article. Can’t go wrong with these tips!
I love these ideas…and agree never thought to change it up with brand colours… that’s a brilliant idea…living in Australia… our snow is substituted for sand…ha ha
Oh dear, I think I got it all wrong, because I set up my blog to show the original red and green Christmas colors instead of creative, different ones (face palm!). I also added a plugin for falling snow. I hope it’s not too cliche. 😉
Great read never thought to use my brand colors!